Marketing for Developers (Full Course)

 

Marketing for Developers

Combine your technical skills with marketing knowledge and become unstoppable

Overview

As a software developer, you want to build your own stuff. You’ve seen all of these other people making an independent living from the things they’ve created.

Your challenge isn’t the building, you can do that, it’s finding actual customers who will pay you for what you’ve built.

I’ll show you how to target the right customer with the right product and actually earn revenue from the things you make.

-Justin

What will I learn?

This course dives right into actionable strategies you can try with your projects right away to earn an income from the beginning.

Build Something People Want (2 hours)

As a developer, our tendency is to stay in and work on a project until it is absolutely perfect (in our eyes). This first part explains how that is actually the reverse of what you should do when launching, and how talking to customers is more valuable than adding one more feature.

The Lean Marketing Stack (45 mins)

This chapter is all about how to implement the proper tracking so that you can follow the customer journey from first interaction through the sale. We want to have these processes in place in order to set legitimate goals. 

What To Do Before You Launch (45 mins)

Us developers are often turned off by the marketing side of a product business. In this chapter, I’ll make branding and design feel digestible so that you don’t spin your wheels and can launch with something that looks great.

Launch Plan & Checklist (20 mins)

I see so many people jump the gun when it comes to launching. If executed poorly, a launch can be deflating and sometimes even humiliating. I’ll help you avoid all that by creating an easy-to-follow product launch plan.

Growth & Sales (1.5 hours)

Once your product is out in the world, we need to find a way to get more eyeballs on it. In this chapter I’ll give you six very different strategies for bringing in more traffic and sales.

Extras

I also wanted to include interviews I conducted with some of today’s top product creators to learn even more 

about building and launching a product. You’ll also find some helpful worksheets and guides to organize some of the things we talk about in the course.

Only one factor predict’s a product’s success. It’s not the quality of your code. It’s not “scratching your own itch.” It’s not the programming framework you chose. It’s not test-driven development or continuous integration. What makes an app successful? Having product/market fit!

Programmers who earn significant revenue from their products validate demand before they start coding.

One of the biggest mistakes developers make is they think they know what people need. But building something that meets a need isn’t enough. You have to create something people want.

Marketing for Developers is the guide you’ve been waiting for

• The book and course will teach you everything you need to know.
• The beginning: everyone starts with no audience, no product, and no revenue. It’s OK if you’re just starting out!
• Build something people want: you’ll learn how to choose your target market, understand what motivates them, and pick a product idea.
• Use the lean marketing stack: identify the right tools, configure them, and track the right analytics events.
• Pre-launch: design a landing page that converts, write blog posts, optimize for search and build buzz.
• Launch and grow: promote your application with confidence, get more traffic, creating campaigns that convert, and get your first paying customers.

Who is this for?

Marketing for Developers is for programmers who want to earn an income from the products they create. I wrote it specifically for these three stages:

• “I want to build a product, but haven’t found an idea.”
• “I’m building a product, but haven’t yet launched.”
• “I’ve launched, and I’m  looking for my first 100 customers.”

These tactics will also be useful for startups and teams to review together.

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